Ayn Rand
Independent Design
Admit it. How cool would it be to sell a few thousand of your designs or have a museum curator acquire a piece for their collection? Better yet how about your picture on the cover of a magazine where other designers would envy and hate you all at the same time? It's a seductive fantasy and for most it is only that. But for some, staking a claim in design is far more than fantasy. It's a way of designing, it's a way of life, that can be both spiritually satisfying and lucrative. To lead that type of life, follow Branchusi's simple formula: "Create like a god, command like a king and work like a slave;with an emphaisis on the later."

