A RECORD PERFORMANCE.
In 2005, more than 40,000 people congregated at Mumbai’s Nehru Center to visit the first Autocar Performance Show. Since then, every year, the show has been getting bigger and better. In 2009 over 80,000 visitors came to the show. A growing list of reputed exhibitors Audi, Bajaj, BMW, Chevrolet, Honda, Hyundai,
Jaguar – Land Rover
Lamborghini, Mahindra, Mitsubishi,
Porsche, Yamaha and TVS prompted the organisers to switch to a larger venue at Mumbai’s MMRDA grounds. The reason for this phenomenal growth is because this is not just another auto show. The Autocar Performance Show is a one-of-a-kind event, dedicated to car and bike enthusiasts in this country. It addresses the growing and yet untapped potential of aficionados eager to transform their Marutis into Maseratis. Performance seekers across the country are waiting for Autocar Performance Show 2010 for their annual adrenalin fix. And it promises a record turnout.
THE DIFFERENT FACES OF PERFORMANCE
The Autocar Performance Show features the entire gamut of performance products; from the most powerful and expensive cars and bikes in the country to purpose-built single-seater racing cars; from modifications that enhance vehicle performance to accessories that make
cars look better, the latest sound systems and multi-media technology. There’s even a specially constructed 4X4 track where visitors can get a real taste of off-roading. All this under one roof. Can you think of a better platform for your products?
Sports and high-performance cars and bikes
High-performance machines like Porsches, Ferraris, Lamborghinis,
BMWs and Audis will provide a visual feast for car lovers. There will also be a display of exotic bikes.
Competition vehicles and equipment
Competition vehicles from the motor sport world like single-seater racing cars and rally cars along with specialised equipment like seats, safety systems, and competition tyres.
Performance-enhancing parts
Turbochargers, chips, NOS kits, air filters, exhaust systems, suspension kits, tyres, ignition systems and more.
Lubricants and additives
Octane boosters, diesel additives, special purpose greases, brake fluids,
high-performance engine and transmission oils and oil additives.
Exterior/body
Body kits, alloy wheels, sunroofs, body decals and mirrors.
Interior
Seats, mats, steering wheels, gear knobs, door panels, and leather trim.
Car care
Waxes, polishes, vinyl/leather protection, paints, cleaning equipment.
Car audio
Head units, speakers, co-axials, sub-woofers, tweeters, amplifiers, crossovers, sound processors, power supply units, and cables and wires.
Safety equipment
Airbags, helmets, racing apparel, harnesses, and extinguishers.
CATCH THE RIGHT TARGET AUDIENCE
This show is a magnet for car and bike enthusiasts, who carry out minor to extensive modifications on their vehicles. They come here to be informed and entertained. These are motorsport fans and Autocar India readers, many of whom have visited similar shows abroad. They are affluent with high disposable income. In short, your prime target audience.
The Autocar Performance is also the place to be if you want to attract the attention of the Captains of the Indian automobile industry. Or the fancy of the stars. The Autocar Performance Show puts your product into spotlight, to catch the eyes of the people who matter. You can’t afford not be there.
TEN WAYS TO MAXIMISE BUSINESS
1. Provide information
2. Demonstrate your products
3. Create consumer interaction
4. Build a consumer database
5. Create brand awareness
6. Test new products
7. Tap potential customers
8. Make new contacts
9. Tap B2B opportunities
10. Gather market research and feedback
HIGH IMPACT ADVERTISING
To make the show an even bigger success, an extensive advertising and publicity blitzkrieg will be rolled out. The wide media coverage will help exhibitors gain maximum exposure and reach the appropriate target audience.
The campaign will include:
Print media
Outdoor media
Electronic media
Public relations
Direct marketing
Interactive
POWERED BY PERFORMANCE.
The show is organised by Autocar India, the leading automobile magazine in the country that has set the standard for automotive journalism in the country since its launch in September 1999.
Autocar India is more than just a magazine. By injecting huge amounts of passion within its pages, it has become a breeding ground for car and bike enthusiasts as well as motor sport fans across the country. No wonder even Narain Karthikeyan made his F1 debut with the Autocar logo emblazoned on his helmet.
Autocar India is the prime force behind the high-performance movement in the country. It organises the phenomenally successful ‘Speed Runs’, a series of drag races held in Mumbai and Bangalore. It also organises various other rallies. With this expertise, Autocar India is well placed to organise exhibitions for similar profile of participants and visitors.
The stupendous success of the Autocar Performance Show in 2009 is proof of the Autocar’s capabilities in putting together such a specialised event. In addition, Autocar India’s joint-venture partner, the Haymarket Group (UK) is Europe’s biggest consumer exhibition company which organises events like Autosport International, the premier motor sport show in the UK.
